Director, Customer Insights
Company: Pearson
Location: Charleston
Posted on: June 9, 2021
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Job Description:
Director, Customer Insights - ( 2106218 ) Description At Pearson, we're committed to a world that's always learning
and to our talented team who makes it all possible. We are bold
thinkers and standout innovators who push the boundaries of
technology. We create seeds of learning that become the catalyst
for the world's innovations. Within the Pearson Virtual Schools
(PVS) division we have reimagined K-12 education through our
virtual school and curriculum offerings. Our schools, Connections
Academy and Pearson Online Academy, provide a best-in-class online
learning environment for K-12 students to acquire the skills and
confidence they need to adapt and thrive in a changing world. We
also support school districts with curriculum, teachers, and
technology as they make the shift to online. The COVID-19 pandemic
introduced significant disruption and transformation to the K-12
learning market. And as a result, our category has seen explosive
growth and our business has experienced enormous increases in
awareness and enrollments. This presents an incredible opportunity
for our team to chart a ground-breaking path through this shifting
environment to achieve continued success. Leadership of Consumer Insights functions across Pearson Online
& Blended Learning. Responsible for talent development and management across OBL
Customer Insights. Lead partner to OBL executive team for all Consumer Insights
initiatives. Creation of conceptual platforms enabling the teams to unravel
opportunities to disrupt mature and emerging categories through
relevant insights. The application of these platforms should be
long and medium term based. Synthesizing trends coming from multiple sources and identifying
which ones should we focus on. This is a new and critical milestone
at this point in time when we need to inspire the organization and
move them towards focusing on bigger bets early on to make sure we
are first in market. Recommend, create and execute learning plans for the different
business needs in a collaborative manner. This includes identifying
research partners in the industry that fulfill the needs of
non-standard research methodologies. Enable the training and education of all business teams
regarding Consumer and Market Insights, both through formal/forum
training as well as on-the-spot coaching. While reporting to the VP, Customer Insights & Analytics,
Director is expected to display independence on the day-to-day,
alignment of key stakeholders for each project and accountability
for budget management choices. Proven experience in applying Market Research methodologies for
Innovation. Even if the individual has strong research experience,
we prioritize business knowledge over technical capabilities. Strong business acumen that would enable turning insights into
actionable recommendations. The individual must have previous brand
building experience. Strong ability to turn insights into action through knowledge
generation and activation (not just data collection) Proven analytical capabilities beyond problem solving. Top class collaboration to work with diverse personalities and
backgrounds. Pearson is an Equal Opportunity and Affirmative Action Employer
and a member of E-Verify. All qualified applicants, including
minorities, women, protected veterans, and individuals with
disabilities are encouraged to apply. Qualifications Expertise in survey research, project design, analysis and
results presentation Expertise in persuasively presenting research results to
executive teams Expertise in focus group moderation, with professional
certification Strategic and forward thinking Skilled in managing and coordinating diverse teams in multiple
markets Skilled in presenting data visually to provide a clear story Expertise in secondary research and innovative research
techniques Skilled in leading and developing team to provide professional
research and results Skilled in managing secondary research and vendor
relationships Proficiency in statistical analysis (Conjoint, probability,
regression) Proficiency in unstructured data analysis The anticipated starting salary range for Colorado-based
individuals expressing interest in this position is $150K-170K.
This position is eligible to participate in an annual incentive
program. Benefits available to eligible employees can be seen at:
https://pearsonbenefitsus.com/ Primary Location : US-RE-Remote Other Locations : US-MD-Columbia Work Locations : US-Remote Remote Job : Marketing Organization : North America Connections Employee Status : Regular Employee Job Type : Standard Job Level : Director Shift : Day Job Travel : No Job Posting : Jun 2, 2021 Job Unposting : Ongoing Schedule: : Full-time Regular Req ID: 2106218
Keywords: Pearson, Charleston , Director, Customer Insights, Other , Charleston, West Virginia
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