Digital Marketing Analyst (Remote or Hybrid)

Company: Lands' End
Location: Charleston
Posted on: November 26, 2022

Job Description:

This position is open to a fully remote or hybrid work environment.
People are the heart of our company, and our doors are open to everyone. As a customer, as an employee - we are committed to creating an inspiring culture that is welcoming, safe and inclusive for all. Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It's what we do as people that makes Lands' End a great place to shop and a great place to work.
Lands' End is in search of a highly motivated Digital Marketing Analyst to support the growth of the Lands' End brand in the Marketplace channel. In this role, you will be executing advertising campaign strategies within multiple retail media networks, while managing and optimizing the Marketplace budget across multiple ad platforms. You will work closely with, and report into our Digital Marketing Manager. As the Digital Marketing Analyst, you will understand fundamental retail media strategies and be able to assess performance and provide solutions for improved efficiency and scale.
RESPONSIBILITIES:
Build, launch, and optimize paid media campaigns for the Marketplace Channel at Lands' End
Manage and maintain Retail Media paid search campaigns via bidding platforms and/or RMN platforms to meet goals
Analyze and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy
Deploy test and learn strategies aimed at refining campaigns and overall marketplace strategy
Be accountable for paid search performance and budgets to ensure efficiency and scale

Work cross-functionally with merchandising and finance on campaign product and budgets

Partner with creative and copy teams on content optimizations for copy, keywords, and additional content opportunities that arise
Partner with agency partners and lead strategic vision with them
Stay up to date with different marketplaces and any updates to their marketing platforms
QUALIFICATIONS:
2 - 3 years of online/paid campaign marketing experience, preferably experience on marketplaces
BA/BS in Business, Marketing or Related Field (or equivalent work experience)
Knowledge of SEO, Digital Merchandising and Digital Marketing
Understanding of paid campaign performance metrics

Attention to Detail

Ability to quickly adapt and problem solve
Excellent written and verbal communication skills
Experience with Microsoft applications, specifically Excel

Keywords: Lands' End, Charleston , Digital Marketing Analyst (Remote or Hybrid), Professions , Charleston, West Virginia