Design Research Lead
Company: Ford Motor Company
Posted on: November 16, 2023
Design Research Lead
We are the movers of the world and the makers of the future. We get
up every day, roll up our sleeves and build a better world --
together. At Ford, we're all a part of something bigger than
ourselves. Are you ready to change the way the world moves?
We're in the midst of the biggest change the automotive industry
has ever seen. Just as cars changed the world over the last
century, new technologies such as self-driving cars, electric
powertrains, and connected vehicles will radically reshape how we
live, work, and play in the next hundred years. As a member of the
Experience Design (XD) Team, you'll be at the heart of creating
that future. Every day, Ford's vehicles, and services support
millions of people around the world. You'll craft every touchpoint
our customers encounter, designing people and society's needs into
the heart of our next generation of out-of-vehicle products,
services, and experiences.
What you'll do...
About the role: The Research Lead helps design an ecosystem of
digital and physical products and services across the entire
customer journey, from shopping and buying, to owning and
maintaining vehicles. They will design and conduct research
activities that help identify key opportunity areas, and evaluate
and refine design solutions. This role will collaborate closely
with the Design, Strategy, and Creative Technology teams.
The UX Research Lead is expected to function with a high degree of
autonomy and contribute to the development and growth of the
research practice by serving as a mentor, guide, and expert, both
within and outside of the XD research team.
About you: You are a seasoned individual contributor with a
pragmatic and creative approach; someone who is comfortable with
formal research studies, when time and resources allow, but can
also find creative ways to get in front of customers quickly when
rapid feedback is needed. Just like us, you value curiosity,
experimentation, and collegiality. You are an exceptional
storyteller, and a deeply empathetic researcher. You thrive in a
collaborative environment but can work independently to plan and
execute research projects. You have a passion for new consumer
technology, and significant experience in digital product and
More often than not, our team is imagining new experiences, rather
than refining existing products. You are comfortable in these open
spaces, and inventive and thoughtful in your approach.
This position is remote eligible.
--- Translate project goals and learning objectives into
appropriate research plans.
--- Identify effective research methods based on learning
objectives, time, and resources.
--- Conduct generative research, both primary and secondary, to
identify and explore opportunity areas.
--- Conduct evaluative research to refine design solutions and test
new products/services in pilot programs.
--- Design learning experiences for your project team that generate
actionable insights and build empathy with users.
--- Experiment with different tools and methods to execute research
plans, e.g. co-creation.
--- Partner with the Design and Creative Technology teams to create
research stimuli to deeply understand user needs, uncover
possibilities, and test assumptions.
--- Make research findings relevant and impactful for design
through a variety of formats.
--- Inspire the team through collaboration as well as direction,
vision, and planning of all aspects of project work and
--- Manage the project research budget, including compensation for
participants and travel for fieldwork.
--- Communicate effectively with teammates, partners, and executive
--- Support development of the Experience Design Research practice
across the community.
--- Do your part to help build a culture of trust and innovation
where teams can do the best work of their careers.
--- Bachelor's Degree in a relevant social science discipline or a
combination of education and equivalent experience.
--- 5+ years of UX research experience culminating in a sound
ability to lead a team, scope a research process, lead fieldwork,
and conduct interviews and user feedback sessions with working
--- 5+---years' experience---using human-centered design, design
thinking principles or methods
--- 3+ years' experience leading highly collaborative project
--- Proficiency with common testing platforms (UserTesting, dScout,
Even better, you may have...
--- Master's or PhD in sociology, anthropology, psychology, design,
or other relevant discipline.
--- Significant experience in evaluative research is a plus, both
moderated and unmoderated studies.
--- Experience operating in cross-functional organizations.
You may not check every box, or your experience may look a little
different from what we've outlined, but if you think you can bring
value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice.
You can choose what your Ford future will look like: will your
story span the globe, or keep you close to home? Will your career
be a deep dive into what you love, or a series of new teams and new
skills? Will you be a leader, a changemaker, a technical expert, a
culture builder---or all of the above? No matter what you choose,
we offer a work life that works for you, including:
--- Immediate medical, dental, and prescription drug coverage
--- Flexible family care, parental leave, new parent ramp-up
programs, subsidized back-up child care and mor
--- Vehicle discount program for employees and family members, and
--- Tuition assistance
--- Established and active employee resource groups
--- Paid time off for individual and team community service
--- A generous schedule of paid holidays, including the week
between Christmas and New Year's Day
--- Paid time off and the option to purchase additional vacation
For a detailed look at our benefits, click here:
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally
authorized to work in the United States. Verification of employment
eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally
diverse workforce. All qualified applicants will receive
consideration for employment without regard to race, religion,
color, age, sex, national origin, sexual orientation, gender
identity, disability status or protected veteran status. In the
United States, if you need a reasonable accommodation for the
online application process due to a disability, please call
Requisition ID : 20787
Keywords: Ford Motor Company, Charleston , Design Research Lead, Other , Charleston, West Virginia
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