Digital Marketing Manager (REMOTE OPPORTUNITY)

Company: Regions Bank
Location: Charleston
Posted on: July 28, 2022

Job Description:

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions' Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.**Job Description:**At Regions, the Marketing Manager of Digital is responsible for developing and enhancing the digital marketing capabilities, team, and directing digital marketing for all business lines of the Bank.**Primary Responsibilities**+ Leads the strategy, development, and execution of all the digital marketing initiatives for the enterprise including optimization of the marketing spend across all digital tactics which include search engines, display advertising, landing pages, affiliates, social media, and other emerging channels across desktop, mobile and tablet+ Drives the digital marketing technology roadmap to continue to invest in technologies to make the customer experience better, to enhance information gathering and personalized marketing, and to streamline marketing processes to become more efficient+ Applies the understanding of the differing customer journeys and sales cycles to deliver personalized experiences to users generating positive return on marketing investment+ Optimizes onsite experiences on dotcom to maximize conversions+ Leverages personalization and testing platform by making offers to business partners as to things to test and/or offers to make to customers/clients+ Drives organic visits to our properties through a deep understanding of search engine optimization (SEO) best practices+ Partners with Digital Banking to ensure strong integration of SEO and SEM (Search Engine Marketing)+ Leverages analytics tools to drive insights that will shape investment in marketing and/or technology+ Shares information to influence business partners and senior executives to enroll the organization in elevating digital marketing capabilities+ Manages the overall relationship with our digital agency to lead the design, implementation, and evaluation of our digital marketing programs through the conversion funnel both online and offlineThis position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.This position is incentive eligible.This is a single incumbent position **.****Requirements**+ Master's in Business Administration (MBA) or Master's degree in Marketing or related discipline+ Seven (7) years of experience in a digital, online, or mobile marketing+ Three (3) years of management experience in leading teams comprising of 5 or more associates**Preferences**+ Leadership experience in a digital marketing agency or directly managed a digital agency relationship+ Experience in digital marketing in the financial services industry**Skills and Competencies**+ Ability to build strong relationships with business partners across various functions+ Ability to effectively structure and drive projects to completion+ Ability to influence across the organization and up to senior management+ Ability to work in a fast-paced, multi-tasked environment+ Ability to work under pressure and meet deadlines+ Demonstrated leadership capabilities+ Excellent verbal and written communication skills+ Proficient in digital analytics and business intelligence platforms (e.g., Google Analytics, Adobe Analytics, Tableau)+ Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)+ Proven ability to effectively coach and develop**Position Type**Full time**Compensation Details**Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job._The target information listed below is based on the national range and level of the position._**Job Range Target:****_Minimum:_**$104,062.50 USD**_Median:_**$176,420.00 USD**Incentive Pay Plans:**This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance.Opportunity to participate in the Long Term Incentive Plan.**Benefits Information**Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.+ Paid Vacation/Sick Time+ 401K with Company Match+ Medical, Dental and Vision Benefits+ Disability Benefits+ Health Savings Account+ Flexible Spending Account+ Life Insurance+ Parental Leave+ Employee Assistance Program+ Associate Volunteer ProgramPlease note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.https://www.regions.com/welcometour/benefits.rf**Location Details**Regions Center - Birmingham**Location:**Birmingham, AlabamaBring Your Whole Self to WorkWe have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans

Keywords: Regions Bank, Charleston , Digital Marketing Manager (REMOTE OPPORTUNITY), Executive , Charleston, West Virginia