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Marketing Manager - Shared Services, North America

Company: Arrow Electronics, Inc.
Location: Charleston
Posted on: June 17, 2022

Job Description:

Position:Marketing Manager - Shared Services, North AmericaJob Description:The Manager of Marketing Shared Services in North America is responsible for developing and leading regional demand creation center of excellence. Arrow's shared services act as the execution backbone of marketing infrastructure and functions in North America including campaign execution and management, market intelligence, data analytics, channel enablement and all marketing channels such as email, website, social, digital media, events, creative, editing and design services. This group executes 100+ brand awareness, demand gen, customer acquisition and enablement campaigns in a year and this leader must have past experience successfully managing a fast-paced and high-volume marketing services or demand center operations. This role reports into North America marketing leader.What You'll Be Doing:Leadership:

  • Provide leadership to a group of 10-12 marketers and liaise with brand marketing and supplier marketing leadership (where campaigns originate) in North America to establish the direction and priorities for Shared Services, to scope the campaign requirements, budget, capacity plans, resource needs and delivery timeframes
  • Evolve existing market intelligence and analytics function to become the origin of all new campaign ideas across the organization. Establish the group as a powerhouse of data analytics and intelligence across Arrow as well as its customers and suppliers
  • Oversee marketing channel teams (analytics, events, email, web, social, digital marketing, creative, editing & design) as the organization looks to more strongly align previously isolated marketing execution related functionsOperational Excellence:
    • Optimize and standardize campaign execution and demand creation approaches across the organization by creating a model to track program success and drive continuous improvement
    • Collaborate with and support marketing strategists in their efforts to generate new leads and move existing pipeline toward better qualification
    • Manage internal marketing campaign managers, creative talent and external vendors/marketing agencies and budget to accomplish defined goals
    • Partner with marketing effectiveness and digital experience teams to effectively manage the marketing automation platform, and ensure defined processes are followed by all internal as well as external resources (agencies) and everyone uses the approved platforms including the existing sales processes and the organization's sales force automation platform to track the outcome of the campaigns
    • Work with the business, sales and other marketing teams to extend the reach of marketing automation impact (e.g. pipeline acceleration, lead nurturing, customer retention)
    • Assume responsibility for highly repeatable demand-related tasks used by all geographies within North America (e.g. telemarketing, translation, data analysis, data analytics, market intelligence)Best practices:
      • Drive continuous performance improvement through the identification, documentation and implementation of demand creation best practices, effective strategies and channel mix
      • Establish a culture of continuous learning and improvement across all marketers in North America by leading best practices and marketing trends learning program for own team as well as marketing strategists
      • Establish standard processes and tools for tele-qualification and tele-prospecting; oversee the management of a tele-qualification agencies in North AmericaWhat We Are Looking For:
        • 6 or more years of experience developing and executing strategic demand generation and nurture programs in a B2B environment preferably in technology market
        • Experience working for an agency
        • Minimum of 2 years management experience, preferably within an agency setting
        • Has worked with/implemented a B2B organization's demand waterfall reporting model
        • Previous project management at either a marketing agency or within an internal shared service or demand center function
        • Expert in digital marketing strategies and best practices as well as very solid experience with effectively using traditional marketing tactics and channels for best outcome
        • Must have metrics and outcome-driven mindset and excellent operational expertise managing high volume of activities and campaigns by ensuring effective capacity and resource planning
        • Must have previously selected/overseen creative and demand creation agencies
        • Multi-touch, multi-dimensional marketing program design, creation and implementation experience including superlative knowledge of marketing and sales automation platform mechanics, campaign testing strategies and preferably demand waterfall processes and metrics (e.g. lead scoring, service-level agreements, lead sourced/influenced ratios)
        • Agency landscape/best practices, deep knowledge of marketing channels effectiveness & mix
        • Superior Project management skills along with strong written/oral communications and budget allocation and management principles
        • Creative
        • Experience with digital innovationWhat's In It for YouAt Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
          • Medical, Dental, Vision Insurance
          • 401k, With Matching Contributions
          • Paid Time Off
          • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
          • Growth Opportunities
          • Short-Term/Long-Term Disability Insurance
          • And more!Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the company's request and sole discretionAnnual Hiring Range/Hourly Rate:$127,600.00 - $145,200.00Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. Location:US-CO-Colorado (Remote Employees)Time Type:Full timeJob Category:Marketing and CommunicationsEEO Statement:Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)Arrow COVID-19 Vaccination Policy:Arrow requires all new employees in the United States to provide proof of full COVID-19 vaccination prior to beginning work, except where prohibited by law.

Keywords: Arrow Electronics, Inc., Charleston , Marketing Manager - Shared Services, North America, Executive , Charleston, West Virginia

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