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Social Media Account Analyst

Company: Levelwing
Location: Charleston
Posted on: September 13, 2018

Job Description:

Social Media Account Analyst Location: Charleston, South Carolina, United States Full-time TITLE: Social Media Account Analyst LOCATION: Charleston, SC STATUS: Full-time, exempt EDUCATION: Associate's or Bachelor's degree preferred SUMMARY Do you have an interest in joining a dynamic Digital Marketing team? Are you looking for an opportunity to learn the fundamentals and advanced skills of managing a paid social media campaign while working in a fast paced and dynamic environment? Then perhaps the Social Media Account Analyst role is for you! This position will require new team members to learn about all facets of Paid Social Media Marketing and utilize data to optimize marketing initiatives. These skills are learned through comprehensive training, observation + "learning-by-doing" under close supervision with frequent and constructive feedback through a manager-analyst relationship. So whether you are experienced with managing paid social media campaigns while tracking both platform and website conversions to make informed marketing decisions, a recent graduate with an analytical mind and interest in social media advertising, or someone who is looking to re-enter the workforce in a new and exciting industry, Levelwing's Social Media Account Analyst role could be the perfect jumping off point towards an exciting career in digital marketing. DUTIES & RESPONSIBILITIES

  • Coordinate, execute + analyze paid marketing campaigns on social media platforms
  • Accurately monitor and manage multiple client campaign budgets
  • Implementation of retargeting and conversion tracking within all advertising
  • Develop ad content and build ad copy for clients' campaigns
  • Evaluate ongoing display ad creative and publisher performance
  • Generate daily, weekly, and monthly reports and recommendations
  • Collaborate on paid social media strategy development
  • Maintain understanding of fundamental digital marketing metrics and how they interact and influence one another
  • Remain up to date with knowledge of client-specific KPIs and general business information
  • Work with Sr. Analysts, Strategists, Account Managers and Directors to ensure all client campaigns goals / objectives are achieved
  • Be able to successfully work across Excel, media platforms, analytics interfaces and project management tools to optimize digital marketing campaigns KNOWLEDGE, SKILLS & ABILITIES
    • Above average analytical skills
    • Amazing communications skills
    • Ability to meticulously follow process
    • Detail oriented with strong attention to follow-through
    • Exceptional time management skills
    • Complete knowledge of all social platform setup and budgeting functionality
    • Detailed understanding of all targeting and optimization capabilities within each social media platform and campaign
    • Ability to multi-task and simultaneously work on multiple projects
    • Highly Proficient on Microsoft Excel
    • Ability to learn new technology platforms in a timely manner
    • Must be able to focus for long periods of time at a computer screen given the nature of the digital business DISCLAIMER The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract. As with all positions, employment is "at will" or voluntary on both the part of the organization and the team member. Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice. Levelwing is an Equal Opportunity Employer

      Keywords: Levelwing, Charleston , Social Media Account Analyst, Advertising , Charleston, West Virginia

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