Search Marketing Specialist (PPC) -Remote

Company: Pearson
Location: Charleston
Posted on: November 23, 2020

Job Description:

Search Marketing Specialist (PPC) -RemoteDescriptionAt Pearson, we---re committed to a world that---s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it---s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology --- and each other to surpass these boundaries --- we create seeds of learning that become the catalyst for the world---s innovations, personal and global, large and small.We value diversity and inclusionWe value the power of inclusive culture, so we embed diversity and inclusion in everything we do.Pearson promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential.Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. We are committed to a sustainable environment and workplace ecosystem where talent can learn, grow, and thrive.To learn more about Pearson---s commitment to a diverse and inclusive workforce please click here The Power of Difference at https://www.pearson.com/careers/diversity-and-inclusion.htmlPearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.SummaryThe Paid Search Specialist is responsible for performing analysis of market opportunities, marketing, and analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. The PSS may be allocated to focus on a particular component of the marketing life cycle and or channel. Work with others in evaluating decisions/solutions.General ResponsibilitiesResponsibilities are applicable based on the position focus/channel Helps to analyze/execute new and potential product/services, markets, and advertising opportunities. Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources. Helps to prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels. Investigates & provides inputs for marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results. Prepares & assists in the development of presentation materials/findings both internally and externally for the marketing focus/channel he or she supports. Provides insights which facilitate the development of plans for partner promotion Executes against partner marketing plans to deliver results that exceed defined objectives Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.QualificationsGeneral Qualifications 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education Entry level position generally requires some experience in the following areas: Paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, Facebook, Linkedin. With managing ad spend Web analytics and a/b testing applications Development, management, analysis, reporting and forecasting of media campaigns Digital marketing for lead generation, channels, sources, best practices and KPI---s.Supervisory ResponsibilitiesNone.Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.Primary Location: US-RE-RemoteOther Locations US-FL-OrlandoWork Locations: US-Remote RemoteJob: MarketingOrganization: North AmericaEmployee Status: Regular EmployeeJob Type: StandardShift: Day JobJob Posting: Oct 12, 2020Job Unposting: OngoingSchedule: Full-time RegularReq ID: 2009682Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

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